As web3 technology transforms the gaming industry, several web2 video game publishers around the world are dabbling in NFT games in order to stay ahead of the competition. These publishers are refocusing their efforts on incorporating blockchain technology, cryptocurrencies, and NFTs into video games. Some of the world’s largest gaming companies are gradually showing interest in Web3, with platforms such as PC shooters, mobile games, and multiplayer metaverse games in mind.
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Furthermore, the majority of the game publishers on our list have their headquarters in Asia, with only one in the United States and one in Europe. This dominance corresponds to DappRadar’s prediction that Asia will become a Web3 gaming hub. In this article, we’ll look at some notable game publishers who are launching new projects in the web3 gaming market.
Square Enix Leads the Charge in NFT Games
Since 2019, Square Enix, the company behind the success of Final Fantasy and Kingdom Hearts video games, has been investigating NFT games. In 2021, the company will release a limited-edition bundle of NFT trading cards based on Ethereum. Six months later, Square Enix traded the rights and the Tomb Raider IP to its three studios in order to raise funds for blockchain ventures and artificial intelligence (AI) research and development.
Earlier this year, the developer announced that Symbiogenesis, an NFT game, would be made available on the Ethereum sidechain ecosystem Polygon. The next game, according to the company, is a “collectible art project” with a storyline and a mystery that players must solve.
The publisher also stated that it plans to bring its Dungeon Siege IP to the gaming world. Square Enix previously invested in The Sandbox, a metaverse game. In addition, on Polkadot, Square Enix released Final Fantasy VII NFT-based trade cards linked to real-world statues and collectibles on Enjin’s Efinity platform.
Nexon
Nexon, a solution-oriented firm, is developing MapleStory Universe, a unique MapleStory game, on Polygon NFTs. The NFT game, according to Nexon, will have its own private network or polygon “Supernet.” Nexon is a major South Korean Web2 game developer. Other successful titles from the developers include Dungeon and Fighter, Sudden Attack, and KartRider.
The original MapleStory games drew a massive player base of over 260 million people. Furthermore, the studio’s revenue increased to more than $4 billion. Hwang Sun-Young, Group Leader of MapleStory Universe, stated that Polygon Labs and the team will work directly on all aspects of the game’s creation and promotion.
Ubisoft
Ubisoft, a French game publisher, is one of the few Western Web2 video game developers who openly embrace NFTs. In 2021, free Tezos NFTs for Tom Clancy’s Ghost Recon Breakpoint became available. Even though the NFTs were unappealing and were introduced in a game with few active players, they sparked a furious online outcry from gamers who dislike the concept of NFTs in games.
Ubisoft released “Smart Collectibles” from Assassin’s Creed at the start of 2023, a clever move that combines tangible collectibles with digital NFT components. In The Sandbox game, the studio also revealed NFTs based on its Rabbids IP.
Krafton
Krafton, the South Korean publisher of PUBG: Battlegrounds and PUBG Mobile, has announced plans to release a metaverse game that supports NFT. The studio uses the “create-to-earn” mechanism, which allows players to create their own digital resources.
Zynga
While no new releases have made headlines, Zynga’s Web3 gaming section is making progress. According to a job posting on the studio’s website, the studio is currently looking for talented and ambitious software engineers. The studio is growing its team in order to dive into the world of web3 games and create innovative projects.
Take-Two Interactive, Zynga’s parent company, is one of the world’s largest gaming publishers. Titles in its diverse portfolio include Grand Theft Auto, NBA 2K, and Red Dead Redemption.
NCSoft
NCSoft, a Korean game developer, is responsible for titles such as Guild Wars, Blade & Soul, and the Lineage series. It has stated its intention to develop NFT games on the recently established Sui blockchain. NCSoft participated in Mysten Labs’ $300 million Series B fundraising round last year.
Com2us Plans Multiple NFT Games
Com2us, a versatile South Korean gaming company, created and published Summoners War. The studio is very interested in blockchain-based games and is currently working on projects based on NFTs and cryptocurrency integrations via the XPLA blockchain.
In a letter, the company’s U.S. President Kyu Lee stated that the company plans to develop 10 to 15 blockchain games per year, with the majority of them being for mobile devices.
WeMade to Launch NFT-based Fishing Game
Wemade promoted its cryptocurrency gaming platform Wemix Play at the Game Developers Conference in March 2023. Wemix Play, according to a representative from Wemade, aims to serve as a cryptocurrency game equivalent to the Steam store.
World Fishing Championship is a new fishing game for Android devices released by the Korean game publisher Wemade. R1B and Night Crows are two additional blockchain games that the company intends to release this year. R1B, a baseball game, and Night Crows, a high-concept fantasy MMORPG, are being converted into Web3 games in order to compete with international competitors.
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