Frank Cheng Opens Up: Insights from the Co-Founder of Apeiron


Embarking on a Gaming Revolution: The Journey of Frank Cheng and Apeiron

Imagine leaving behind a flourishing career in consulting and private equity to dive into the vastly different world of game development. It sounds like a bold move, right? Well, Frank Cheng, took that leap of faith. Motivated by his immense passion for gaming, he transitioned from his work at McKinsey and Saif to co-found Foonie Magus. The company’s pièce de résistance? Apeiron – the world’s first NFT-based god game.

The Genesis of Foonie Magus

Foonie Magus didn’t just emerge out of thin air. It was born out of Cheng’s ambitious vision to spearhead a unique venture in the gaming realm. He dreamt of building an international franchise that would leave gamers around the globe spellbound with its epic storytelling and captivating merchandise. Apeiron, the studio’s landmark project, exemplifies this vision. Conceived to be more than just a game, Apeiron aims to forge a sprawling universe its players can invest in emotionally and virtually.

Crafting Apeiron: A Labor of Love

Creating Apeiron was no small feat. It took a dedicated team of 60 developers from Hong Kong to mold Cheng’s vision into reality. Drawing inspiration from classic god games such as Populous and Black & White, Apeiron incorporates rogue-lite dungeon card-battler mechanics with simulation elements, positioned on the Ronin blockchain. This eclectic mix offers a refreshing gameplay experience while pioneering the NFT space within the gaming industry.

The development journey was also supported by significant financial backing, amassing $24 million – with a substantial $13.5 million seed round. These funds underscore the faith investors have in Apeiron’s innovative approach to gaming.

A New Approach to Game Development

At the heart of Foonie Magus’s philosophy is the idea of prioritizing fun and uniqueness over immediate financial gains. Cheng is adamant about changing the narrative around blockchain games, which is often riddled with skepticism regarding their long-term viability and actual enjoyment. Apeiron breaks the mold by aiming to deliver an enjoyable and engaging gaming experience that proves the potential of web3 gaming beyond mere speculation.

Integrating NFTs into Apeiron

Apeiron’s use of NFTs is not just a gimmick; it’s an integral part of the game’s ecosystem. Players can control planets, engage in battles, collect NFT cards, and more, making the gaming experience more immersive. With different game modes, including a PvP battle arena and a galactic guild war mode, Apeiron offers variety and depth, engaging players in its universe.

Looking Ahead: The Future of Apeiron and Web3 Gaming

The game industry is at the cusp of a new era, with web3 games promising to introduce more polished, larger, and phased releases. Cheng is optimistic about the future, forecasting the transition of talent from traditional gaming to web3 as a pivotal moment for the sector. This transition will likely bring forward games with compelling narratives, stunning graphics, and sophisticated gameplay that could rival current mainstream titles.

Moreover, Cheng envisions Apeiron expanding its horizons, featuring new mythologies and gameplay expansions that could cement its status as a mainstream franchise. This growth trajectory mirrors the potential of web3 to support indie developers, enhancing creativity and innovation within the industry.

Final Thoughts

Frank Cheng’s journey from a high-flying consultant to a pioneering game developer is a testament to the transformative power of passion. His work with Apeiron could potentially redefine gaming paradigms, proving that blockchain technology can offer meaningful and enjoyable gaming experiences. As Apeiron continues to evolve, it stands as a beacon for the future of gaming, where storytelling, innovation, and community engagement converge to create something truly remarkable.


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