Why Big Tech Firms are Begging the EU for More Time on the New AI Act

Tech firms Groups Ask EU for More Time To Comply With AI Act

In the ever-evolving digital landscape, the European Union is taking significant strides in regulating general-purpose artificial intelligence (GPAI) to ensure it is developed and deployed in a trustworthy manner. Recently, a coalition of technology firms has called on the European Commission to reconsider the timelines set for adhering to these new GPAI regulations. This development underlines the complexity and urgency surrounding the governance of AI technologies.

Extension Request for GPAI Regulation Compliance

A consortium of leading technology associations, including DOT Europe, The Software Alliance, AmChamEU, and the Computer & Communications Industry Association, approached the European Commission with a collaborative request. They highlighted concerns over the ambitious deadlines imposed for complying with the forthcoming rules on GPAI, suggesting that a more pragmatic timeline is essential for thorough and detailed industry feedback.

The Need for a Broader Consultation Window

These organizations have voiced that the current consultation period, which spans from July 30 to September 10, falls short of giving stakeholders adequate time to provide insightful feedback. The timing of this consultation, overlapping with the summer break, poses additional challenges in mobilizing the necessary resources and expertise to craft meaningful contributions to the discussion on the EU’s AI regulations. Consequently, they have proposed an extension of at least two weeks to facilitate more comprehensive and informed responses from the industry.

Driving Quality Feedback for Effective Regulation

There’s a shared understanding among these groups that while the urgency to establish AI regulations cannot be understated, the imperative to “do it right” is paramount. They argue that ensuring the quality and constructiveness of feedback concerning the Code of Practice for GPAI models should be a priority. This approach is deemed crucial for the successful implementation and effectiveness of the EU’s AI Act in fostering a robust and competitive AI ecosystem within the region.

The Implications of the EU AI Act

The EU AI Act, which became active on August 1, is a pioneering legislative effort aimed at categorizing and mitigating risks associated with AI technologies. By February 2025, the Act will enact prohibitions on certain AI systems deemed too risky, with a comprehensive framework for GPAI models expected to follow in August 2025. These regulations signify a pivotal moment in the global discussion on AI governance, setting precedence for how technologies that could profoundly impact societal norms and individual rights are controlled.

In the broader spectrum, the insights gleaned from the industry during this consultation phase are invaluable for shaping a balanced and effective Code of Practice for GPAI providers. This consultative process symbolizes a collaborative effort between policymakers and the private sector to navigate the ethical, technical, and regulatory challenges posed by AI.

As the European Union endeavors to position itself at the forefront of responsible AI development and usage, the outcomes of this regulatory process will undoubtedly influence global standards for AI governance. The ongoing dialogue between the European Commission and the technology sector underscores the communal recognition of the transformative potential of GPAI, alongside the concerted effort to harness this potential in ways that are safe, ethical, and aligned with human values.


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